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News> Cosmetics

Calvin Klein Unveils New Fragrance for Women Starring Lupita Nyong’o and Saoirse

Vincy

2018-07-19

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Calvin Klein has named actors Lupita Nyong’o (above) and Saoirse Ronan as the faces of its new fragrance campaign.

The Academy Award-winning stars will front the Coty-licensed brand’s latest perfume launch Calvin Klein Women.

Nyong’o and Ronan appear in the print ad alongside black-and-white photos of iconic women – Eartha Kitt, Katharine Hepburn, Sissy Spacek and Nina Simone – who have inspired them.

The concept was developed by Calvin Klein CCO Raf Simons, who also designed the fragrance bottle, which features an oversized disc-shaped cap with an eye graphic by photographer and campaign director Anne Collier.

“With this fragrance, we wanted to put the concept of plurality centre stage,” said Simons.

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“The campaign is an exploration of femininity — a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them.”

He added: “Calvin Klein Women is inspired by the transmission of strength and inspiration from one woman to the next; by plurality combined with individuality; freedom of expression; and the notion that the collective is as vital as the individual."

To kick-off the campaign, Calvin Klein is encouraging consumers to use #IAmWomen to share images of the inspirational females in their lives.

Source: Cosmetics Business
Disclaimer: Echemi reserves the right of final explanation and revision for all the information.

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